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CellBazaar
launched their second television campaign
during Eid 2008. Featuring a middle class
Dhaka family, tired of their old TV. Will
they break into Bank of Joba, will they
collect enough money to buy a new TV? CellBazaar
service to the rescue: by selling the old
TV to a buyer on CellBazaar, they now have
enough money to buy a new TV. This advertisement
is also the marketing debut of 3838 Voice
service.
[Watch
The Commercial] |
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CellBazaar
launched their first television campaign during
Eid 2007. Featuring a newspaper seller called
Shamsu Hawker, who begins a new career buying
and selling used televisions via CellBazaar.
The advertisement's unusual setting on a train,
as well as positive imagery of Bangladesh,
created a sensation among TV viewers. The
character "Shamsu Hawker" has become
a nationally recognized icon and popular cultural
figure.
[Watch
The Commercial] |
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CellBazaar's
grassroots marketing has created top-of-mind
share all over Bangladesh, using the ubituitous
car, taxi and microbus. Our stickers are now
the most visible piece of marketing in the
cities. DAILY STAR, in their recent cover
story described our marketing strategy:
"They seem to be everywhere without obtrusive
ads, and that definitely must be a first for
Bangladesh." |
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CellBazaar
has launched educational booklets for
four target audiences: villagers &
farmers, old & retired, young professionals,
and tech-savvy teenagers. There are detailed
booklets for those who want step-by-step
instructions, as well as short leaflets
for customers who want to carry a "quick
guide" in their pocket.
Available
at all Grameenphone centers across the
country.
[Download]
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On
the occasion of CellBazaar winning the 2008
GSMA award in the category of "Best
Use of Mobile for Social & Economic
Development", Grameenphone launched
several billboards in the capital city.
Focusing on Corporate Social Responsibility
(CSR), the billboard thanked the people
of Bangladesh for using the CellBazaar service
and making it popular, which resulted in
this international recognition. |
